Tata Motors and Lionel Messi – A #madeofgreat partnership

After an exciting year of aggressive and highly engaging marketing campaigns for its new generation products like Zest, Bolt and GenX Nano, Tata Motors is all set to make huge strides in marketing its new product line-up, inspired by its Horizonext strategy. The Company has signed-up the football player star, 4 consecutive times Best Player of the World, Lionel Messi, in a long-term association as it global brand ambassador to promote and endorse its passenger vehicles, globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.

Endorsing an Indian brand for the first time, the magician of football and an inspiring youth icon, Lionel Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”

In the above video, Tata Motors has officially teased its most happening hatchback product, codenamed as Kite. The car looks great and houses perfect curves on its body. Signing Lionel Messi as its global brand ambassador, Tata motors have prepared a teaser for its new hatchback.

The video seems to hint the completion of its testing period. The car gets a good looking front face and the video reveals it’s perfectly embedded door handles and chrome lines around the corners.

Tata is likely to provide a compact sedan version for the same as both are possibly made to replace the Indica and Indigo sedan from the Tata lineup. It would be launched in 2016 and again provides a hope for better sale with its value for money approach.